Privacy Policy

Last Updated: [October 17, 2025]

Welcome to Serena New York. Your privacy is a top priority for us. This Privacy Policy explains how Serena New York ("we," "us," or "our") collects, uses, shares, and protects your personal information when you visit our website (https://www.serenanewyork.com, browse our collections, or make a purchase from our online store.

Our store is powered by Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products to you. This policy outlines our data practices, which work in conjunction with Shopify's.

By using our website, you agree to the collection and use of information in accordance with this policy.

 

1. What Information We Collect

We collect information to provide and improve our service to you. The types of personal information we may collect include:

  • Personal Identifiers: Your full name, email address, phone number, billing address, and shipping address.
  • Order & Payment Information: Your order history and communications with our customer support team. Payment details are processed securely by our third-party payment gateways (like Shopify Payments, PayPal, etc.). We do not store your full credit card number on our servers.
  • Technical & Browsing Data: Your IP address, browser type, device information, and how you interact with our website (e.g., pages viewed, products added to cart). This is collected via automated technologies like cookies, pixels (like the Meta Pixel or TikTok Pixel), and analytics tools (like Google Analytics).

 

2. How We Use Your Information

We use the information we collect for several key purposes:

  • To Fulfill Your Orders: To process, fulfill, and ship your orders, manage payments, and handle returns.
  • To Provide Customer Service: To communicate with you about your order, respond to your inquiries, and provide customer support.
  • For Marketing & Promotions: To send you marketing communications (like newsletters, new arrivals, and special offers) only if you have explicitly opted in to receive them.
  • To Improve Our Store: To analyze how customers use our website, improve our site design, enhance our product selection, and optimize your overall shopping experience.
  • For Security & Fraud Prevention: To detect and prevent fraudulent transactions or misuse of our services.

 

3. Sharing Your Information

We do not sell your personal information. Period.

We only share your personal data with trusted third-party partners who are essential for operating our business and providing our services to you. These include:

  • E-commerce Platform: Shopify, to power our online store.
  • Payment Processors: To securely handle your payments.
  • Shipping Carriers: (e.g., UPS, FedEx, USPS) To deliver your orders.
  • Marketing & Analytics Partners: (e.g., Google Analytics, Meta, Klaviyo) To help us understand website traffic and manage our email marketing (where you have given consent).
  • Legal & Safety: If required by law, we may share information to comply with a legal obligation, court order, or lawful government request.

All our service providers are required to protect your data and are not permitted to use it for their own purposes.

 

4. Your Privacy Rights & Choices

You have control over your personal information. Depending on your location (such as the EU/UK under GDPR or California under CCPA), you have specific rights:

  • Access: You can request a copy of the personal data we hold about you.
  • Correction (Rectification): You can ask us to update or correct any inaccurate information.
  • Deletion (Erasure): You can request that we delete your personal data, subject to our legal and transactional record-keeping obligations.
  • Marketing Opt-Out: You can unsubscribe from our marketing emails at any time by clicking the "Unsubscribe" link in the footer of any email we send you.

To exercise any of these rights, please contact us using the details below. We aim to respond to all requests within 30 days.

 

5. Data Security

We take the security of your data seriously. Our store is powered by Shopify, which uses industry-standard security measures, including SSL (Secure Socket Layer) encryption, to protect your information during checkout. We restrict internal access to your data to only those employees who need it to perform their jobs.

While we do our best to protect your data, no method of transmission over the Internet is 100% secure. We encourage you to use a strong, unique password for your account.

 

6. Cookies & Tracking Technologies

Like most online stores, Serena New York uses cookies (small text files stored on your device) and similar technologies to improve your experience.

Cookies help us:

  • Functionality: Remember your preferences and what's in your shopping cart.
  • Analytics: Understand how visitors use our site (via Google Analytics) so we can make improvements.
  • Marketing: Show you relevant ads for Serena New York products on other websites (e.g., Meta Pixel).

You can manage or disable cookies through your browser settings. Please note that if you disable essential cookies, some features of our website (like the shopping cart) may not function properly.

 

7. Children's Privacy

Our website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.

 

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. Any updates will be posted on this page, and the "Last Updated" date at the top will be revised. We encourage you to review this policy periodically.

 

9. Contact Us

If you have any questions, concerns, or requests regarding your privacy or this policy, please get in touch with us.

Email: [serenanewyork@gmail.com]